Marketers are spoiled for choice in terms of content curation and sharing software. This software space is filled with platforms that enable you to sort through content, filter noise, and analyze the impact of your social shares.
Marketers love BuzzSumo, and even for good reason. It provides content research, social listening, influencer sourcing, and link research in one place, and plenty of this info is free – to a point. Once your company needs something more or better than what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a listing of the very best BuzzSumo alternatives for a variety of different use cases. Each one of these tools provides some form of “trending content,” feature, but that’s really the location where the similarities end. When you’re done skimming 14 different social channels for viral content, do your team a big favor and check out these options.
EpicBeat is made to curate content, find influencers, and perform social listening tasks. The interface has a good amount of features, but remains to be an easy task to learn, with filters, charts, and graphs to assist you to organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly via your site. It provides integrations for social listening across most platforms, although only Twitter is accessible at the free level.
The free version also limits you to content up to a month old, but if that’s all you need, it’s free forever. With the premium level, subscribers can view content lists as old as one year. The site also provides built in sharing and engagement stats for each content asset, to help you easily find the most viral content and share it on your platform.
EpicBeat content dashboard
From your same company that owns EpicBeat, EpicTrack is undoubtedly an enterprise-level content sharing platform for your data-driven marketer. This software is a buzzsumo alternatives, but considerably more powerful with the addition of in-depth analytics about how content affects your main point here. By combining your posts aggregation and sharing with site visit data, EpicTrack shows specific ROI for every bit of shared content. Which means you can track the immediate negative effects of each post within the same platform that you first discovered or scheduled the share.
Together with offering you an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, each of which are meant to allow you to gauge reader feedback. Sentiment Analysis lets you know the tone of comments and shares, so you can react quickly to customer feedback (both good and bad) without searching through every mention by hand. Mention Analytics tracks your articles authors and filters customer response to suit your needs.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and on-line magazines in line with the topics and publications you specify. Which could come in useful if you’re looking for relevant third-party content to talk about – or, heck, just read – on a regular basis. Although Feedly is constructed around the Rich Site Summary (RSS) model, it is beyond the regular RSS feed with sharing, suggestions, and over 200 application integrations. Each piece of content is stripped down to its basic text and images, filtering out ad noise and sign-up interruptions, helping to make reading on Feedly a soothing experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, but the app integration allows you to build your keyword and mention notifications into the existing content feed. The vast amount of app integrations means sharing pertinent content with your team or audience is easy. Feedly doesn’t provide much when it comes to analytics on existing or shared content, however the stripped-down feel, mobile app, and straightforward content discovery tools make this an excellent tool for marketers dedicated to reading and sharing.
Feedly mobile content views
Oktopost is created specifically for marketers and social websites managers within the B2B space. As well as content discovery formats, your team can connect existing RSS feeds to monitor your most valuable resources for new content. Automation helps streamline your posts sharing by scheduling posts across social platforms and services. They also give a browser extension for quick scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics directly into their platform to help marketers appraise the impact of the content. Additionally, it integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored in your organization’s needs.
Oktopost social curation dashboard
Because the name suggests, Sprout Social is actually a social websites-focused content curation and sharing tool for marketers. The mixture of discovery and publication capabilities with customer support and lead tracking makes this an excellent tool for small companies and firms with higher social engagement. Analytics and reporting features complete the platform, allowing marketers to prove successful campaigns and show measurable results to stakeholders.
Sprout Social’s strength is within its customer-focused integrations. Direct messages from your social channels are routed to the dashboard, where any authorized users can respond without switching between many different accounts. You may also take advantage of the Monitoring feature to go by mentions by using a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is ideal for marketers and social websites managers that want to improve backlinks and relative SEO while also tracking content and mentions. Ahrefs crawls over 4 billion links each day, which comes in handy in case your strategy relies heavily on link-building. While those crawlers are out scouring the internet for links, they’re also capable to curate tons of brand- and keyword-related content to your team to discuss. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike a lot of the platforms with this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. Exactly what it lacks in sharing capabilities the software makes up for in analytics. Ahrefs is designed for content managers and SEOs thinking about how content and backlinking affects overall site and website landing page rankings, but could possibly be confusing at a lower price experienced users.
Ahrefs content analytics dashboard
When you’re ready for an alternative to BuzzSumo, you may either monitor the achievements of your social posts by searching through channels and switching from platform to platform, or you can save your time and move to a social media marketing platform that can it all.