In what is a goal-kicking move, Melbourne-based footwear label Bared has collaborated with AFL superstar Josh Gibson for two shoe designs.
Bared founder Anna Baird teamed with the sportsman to create a 1960s-inspired Chelsea boot for that Beatles-meets-Jagger salutation and a pair of Sexy Shoes Women for lovers of sport luxe modernism.
It’s a design move that coincides with the opening from the footwear brand’s newest, inner-city store that can offer a bigger focus for the well-shod men about Melbourne.
“Expanding to the city having a store is an excellent way for us to create the merchandise more desirable on the male customer,” says Baird, who launched the emblem in 2008 using its flagship in Armadale.
The first kind Manchester Lane venue continues to be transformed into a very high ceiling, timber embellished New York-inspired warehouse delight that’s got unisex about the brain.
It’s filled up with a great deal of green plant life [it really is within a basement all things considered] and showcases new footwear designs on metal shelving with hints of velvet and leather – large library windows, tall steel shelving that’s hooked on old glamour and modern interiors.
The fit out took six months time to perfect and Baird worked closely with Lucienne Hemingway from Curious By Design, Cod Build, Tooltime Engineering with mirrors by David’s Glass.
There’s a nod to the jazz past with its brooding cool, but Baird is planning on writing her own soundtrack inside the new premises.
From the beaten path
“We started focusing on Sexy Shoes Women four years ago and it’s a growing side from the business roll out,” says Baird.
“Initially, I didn’t want to do men’s shoes since their shoes overall aren’t as damaging to your body’s posture as women’s stilettos are,” says the first kind podiatrist who started designing shoes to give comfort to the dance floor.
“Top quality British constructed shoes that sell for $500 a pair aren’t that comfortable to wear until about 12 months of wearing them in,” says Baird.
“With that in mind we wanted to be the missing link between that high-end as well as the comfort brands like Ecco and Rockport. As well we don’t desire to be a comfort brand seems a lot better than other comfort brands, we have been a fashion brand that’s useful to you,” she says.
“Josh came to the Armadale shop about 08dexspky in the past and bought some shoes,” says Baird.
“He went back to Hawthorn FC and told his podiatrist about the shoes he bought. Proved the podiatrist knew me and had been talking up my shoes for some time,” says Baird.
“Josh is an extremely generous person and asked when we could carry out some shoes together. He is an excellent guy who brings lots of soul and identity towards the brand. The collaboration is supposed to light-hearted and fun,” she says.
The official opening night party kicks with a guest list that also includes Gibson and fellow Hawthorn teammates Jack Gunston, Ryan Schoenmakers, Liam Shiels, Melbourne Football Club player Jordan Lewis, Neighbours actress Lily Van Der Meer, Lydia Schiavello and former Bachelor contestants Lee Elliot and Georgia Love amongst others.
“We should show we make Sexy Shoes Women with support, they’re created to be great for your health,” she says. “They’re not correctives but we concentrate on being fun, modern and give you something cool in turn.”